Supima is America’s luxury cotton: founded in 1954, the Supima brand designates an elite variety of pima cotton grown only in California and the Southwestern U.S. and prized the world over by designers and retailers who value its luster, strength, and superior softness. Begun in 2008, the annual Supima Design Competition was created to give runway exposure to emerging talent and was modelled on the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld. For this seventh Supima Design Competition, six of America’s top design schools were asked to select one … Continue reading Most Interesting: Day One